
“Don’t let the fear of what could happen make nothing happen.” ~Unknown
I knew it was coming.
But as I sat there on the first day of the seminar, my stomach still did a little turn when the trainer announced the exercise we’d be doing over our lunch break:
The dreaded pizza walk!
I knew this was the trainer’s wry (but equally as unnerving) riposte to Tony Robbins’ famous fire walks. But right then, I would have much rather taken my chances with the coals.
The idea is simple: Go into a shop, restaurant, or other public establishment and make an absurd and bold request; for example, walk into a hardware store and ask for a pizza.
Easy? Maybe.
As we broke for dinner there was lots of nervous chatter amongst the trainees, but I chose not to engage with the others. I wanted to get out there and face these pizza demons as soon as possible.
Now, the aim of the exercise on one level seemed obvious: to teach us to be more forthright, in businesses, in our relationships, in life.
The bolder the requests we make, the less ridiculous they’ll seem, and the easier it will be to make other bold requests. Thus we can go home and feel more comfortable speaking our truth, asking for what we want, and generally showing up in life more confidently.
Or so I thought. Because what I actually learned from this exercise was much more powerful.
After leaving the building where we’d been, I walked down the main street, which was in fact the Baker Street.
So, as I passed Sherlock’s ‘house’ and the eager tourists queuing outside, I began looking around for my target.
There were a few souvenir shops I could pick. A Subway restaurant (of course!), a few bars, but nothing that really took my fancy.
(Or rather, if I’m honest, I knew I had an hour to do this and it all felt too edgy and I wanted to put it off as long as possible.)
So I ducked into a Nando’s Restaurant and had some chicken. (Oh, the irony!)
As I ate my half Piri Piri chicken (medium-hot with rice, if you’re interested), I contemplated my task.
It felt silly to be so up in my head and nervous about this simple, innocuous exercise.
What was the worst that would happen? Perhaps a bemused stare from the shop worker at best.
So why was I shaking just thinking about it?
If you’re thinking I’m being daft and wussy as you read this, I encourage you to try this for yourself. It’s not as easy as it seems. In fact, making that bold request can feel pretty scary.
But then again, is that really true?
Because the insight I had next changed a lot of things for me.
You see, I realized that what the trainer actually wanted us to learn from this experience was something completely different from my original notion.
As the clock ticked away and I saw that we were due back in ten minutes, I knew it was now or never. I had to make my absurd request. I had to do the pizza walk.
I also knew that I had to just get it done, to stop waiting to feel ready and just get to it. Action was key.
So as I passed the next shop, a newsagent, I went in. I strolled up to the counter, looked the guy straight in the eyes, and, poker-faced, said:
“Can I have a cheeseburger and large fries please?”
And it was weird.
My immediate feeling in that moment was actually one of real elation. I felt dizzy but happy, like I’d just nervously jumped out of a plane and now found that my parachute had opened and I could enjoy the float to earth.
Of course, the man behind the counter didn’t appear to be experiencing any of this. He just looked a little confused and taken aback.
Yet I also felt there was something else present in him. Compassion maybe? Concern?
I’d jarred us both out of our day-to-day reality and allowed us to be supremely present with each other. We connected on a deeper level.
In that moment, we dropped out of being on autopilot and a more profound interaction could take place.
(Again, I’m not sure that the man behind the counter assessed it all this way, but I felt it!)
Next he kind of stuttered something about having some sandwiches in the chiller, and I was suddenly overcome with warmth toward him—that even in this bizarre situation he was trying to help this strange man at his counter.
From nowhere I heard myself say:
“It doesn’t matter about the cheeseburger actually. I’ll have a Lotto scratchcard, but can you make sure it’s the winning one?”
I was having fun now. Still totally present and enjoying this interaction.
Thankfully. I think my new friend was beginning to enjoy it too, as he play acted choosing the right scratchcard, which he assured me was the winning one.
I thanked him, paid, and left. As I stepped outside onto that cold February afternoon I saw something I’d not truly, insight-fully seen up to now.
You see, I’d spent the last hour stuck in my head worrying about this event.
I’d been living in an imagined future where the event went really bad, where I felt silly, where I was ridiculed. And these thoughts had made me really fearful of making this silly request. My confidence had dropped and it had almost stopped me from taking part.
But what actually happened was that when I did make the request I was truly in the moment. I was living in real life, not in my imagination about what this might look like.
And more importantly, in the moment I was so much more resilient, confident, creative, and connected than I’d given myself credit for. So much so that I forgot all about that imagined reality and just lived in actual reality.
This insight was massive for me because that’s how we can all be, quite a lot of the time.
This is how we can show up with our careers, in our relationships, in life.
We get so stuck in our thinking that we can almost talk ourselves out of doing things we want to do.
We second-guess ourselves, we make stuff up about what people might think about us, and then we sit with those thoughts and go over and over them until they start to look real. In that process we always underestimate our resilience and our moment-to-moment creativity.
What I really saw that day was that it’s never the future event we fear. It’s only ever our thinking about that future event.
And if it’s just our own thinking—and not the imagined, self-created ‘event’—then why do we give it so much attention?
I see now that there have been loads of times in the past when I’ve worried and stressed about things, only for them to be fine, even enjoyable when they actually happened.
I’m sure you’ve got lots of examples you can recall right now as you think about your own life.
The more we can explore this and shine a light on what’s going on, the more grounded and confident we become.
What would it mean to you if you could use all this anxious energy for good use?
What would it mean if you could quickly drop out of worrying about future events and stay present?
Let’s be clear here, we are only ever able to do anything right now, in this moment. When we live in that scary future world we have no power. We don’t exist there except in our thinking.
By exploring this deeper, I know it’s allowed me to be calmer, more confident, and more productive in my work. A better human being even.
I don’t take things so personally any more. I don’t spend needless hours and days worrying about what might happen.
I stay more in the moment, which means when I’m at work I’m no longer in my head wondering if people will want to hire me, or what they think of me, or if I’m going to be able to get them the results they want. When I’m with friends and loved ones I’m not living in my thinking about what’s going on; I’m enjoying being present and in the now with them.
This frees up my attention to really listen to what they’re saying, to connect with them on a deeper level. And in doing so I can have so much more impact than if I was trying to second-guess the situation or worrying about what will happen next.
How do you stay more present?
Remind yourself that, no matter how real the future event looks in your mind, your feelings don’t indicate anything about the outcome of that event; they are just a response to your thoughts in that moment.
Your feelings have no idea what will happen in the future.
Like me, you might just find that what, in your imagination, seems really scary is actually incredibly liberating and enjoyable when it actually happens.
So next time you catch yourself stuck in your head, simply take a moment to step back and notice where your attention is.
Is it in your thinking, or in life?
In asking yourself this you’ll automatically drop back into life, where you have everything you need to really connect with the person in front of you.
And if you were wondering, it wasn’t the winning scatchcard.
You can’t win ’em all!
About Matt Hattersley
Matt Hattersley is a writer and trainer that helps people Live Life at 100% by removing the limiting beliefs, stress and anxiety that keeps them playing small and not getting what they want. Connect with him here and download the free 7 Minute Reboot Audio that leads to more clarity & confidence.










Though I run this site, it is not mine. It's ours. It's not about me. It's about us. Your stories and your wisdom are just as meaningful as mine.
Great article. Really needed to hear that today
Hi Matt, thank you sharing your story. This morning I was thinking about feelings and thoughts and how both are an interesting concept. I want to make things easier for myself because this is too common. I’m trying to tell myself to know when to activate thought and know when you activate feelings. But with this instant, this is definitely a mind-body situation where our thoughts make our bodies/feeling feel like certain situations are extremely real. Also, a great reminder that we are the Creators of our lives and we get to change our thoughts and stories anytime. Then again, easier said than done. Another way of trying to live is to realize that we are One, Being, Energy, and knowing this, fear dissipates. It’s challenging to get to this higher frequency but I’ve experienced it before and it was peaceful. It is realizing everything and everyone is you and learning compassion for yourself. Yeah, life is strongly beautiful haha. Thank you again for this, as it allows me to flow and reflect on my situation. -Polly
Loved the way you told the story. It felt genuine and it kept me going to see what your revelation was. My experience with outrageous requests this year is asking for discounts from my doctors, since my new insurance plan is both expensive and inadequate. Like you, Matt, I sweated and worried before the first “ask” –but in my case, it took a week after I twisted my knee before I called. Now a torn meniscus is suspected, and I am more courageously pricing the prescribed MRI.
Hi, Matt!
Thank you So much for sharing your perspective! It has helped me see where I have been holding myself back.
My intention is to choose to live and act in freedom, and remember what you’ve written.
Thank you! Dawn
Great article. Thanks for sharing, Matt. And well done for going for it!
Great account! As a random wise phase I read before mentioned, which i think is very relevant, “we live our life twice -. Once in our mind and another time in real life”. Whilst this can be useful as a imaginary technique to handle worries/anxiety and manage performance, over doing it will result in one being so obsessed in our thoughts and not living the moment and responding it in a lively and genuine manner to situations. Striking the balance is the tough part in reality.
Great stuff, cheers Pieter
Thanks Polly. I wouldn’t agree we can change our thoughts, but we are able to see them as just thoughts and not give them so much attention. The knowledge that feelings are only ever the flipside of our thoughts is a real game changer. The clarity of our seeing that can have a massive impact on our whole experience of life. Thank you for the comment. Glad you liked the piece. Much love Matt
Thanks Dawn. Glad it helped
Great article. Dead on!
This was a great article and one I wish I could follow. I say wish, because I have trouble getting focused on the here and now. I so want to be able to ignore the future and just concentrate on the present but always find my mind wandering and worrying about things that have yet to happen. I really need to do this because I’ve ruined relationships by worrying about things that haven’t or will never happen. If you have any tricks or other words of wisdom to help me break my downward spiral, I’m all ears. Thanks again.
Courage is not the state of being unafraid. Courage is being able to act in spite of being afraid. I learned that from Atticus Finch in “To Kill a Mockingbird”.
I’m noting this because the article is so quality it deserves it, not to be a grammar/spelling Nazi.
What was the worst that would happen? Perhaps a bemused stare off the shop worker at best.
*perhaps OF was intended for OFF?
It’s an OK idea but would never work for me.
Its hard to break away from those feelings, and the more you are able
the more you notice how much you do it.. Meditation and mindfulness has
helped me with this but doing the pizza walk seems like an interesting alternative lol
Living in the fantasy of our own mind is a huge time waste and can make life terrifying. Staying present is how we can regain power of our life and take action. Great article on your experience!
This is exactly what I needed right now. Im in a big group class for mountaineering right now and have been extremely anxious about the social nature of the whole thing, especially this weekend. Thanks for your insight.
And to ‘Jeff’: stop falling for the divisive nature of identity politics. We need to focus on the fundamental state of simply being human; its the only real way out of the mess we are in as a world. Flipping the coin from ‘tails’ to ‘heads’ does not solve the fact that this societal currency weve been sold for centuries has no value.
You are mature beyond your years Matt.
Sometimes the worse nightmare does really happen. Most of the time it doesn’t. But living through a nightmare or bad situation can have its lessons as well.
Great article! thanks for much 🙂
I faced a fear of public speaking several years ago and came to the realization about my 3rd speech into Toastmasters that nobody knew what I was thinking, they could only see what I was doing and saying. It was a very liberating experience getting outside of my head and has given me a lot of confidence to boot.
Oh dear. Well it can be a good learning experience if nothing else! 🙂
Thanks for sharing that quote Jimmy its great. Do you remember who said it? I agree, less techniques, more just living life. As long as we just see them as thoughts we don’t need to get caught up in them. And we can get back to living in life!
Thanks Claire. Glad it resonated
Hey man, I think that’s something a lot of us struggle with now and again, but if you think its having a real bad effect on you I’d be happy to have a chat with you if you’d be open to it. If I hear more about what’s going on I might be able to recommend some resources or help you see things a little better. Let me know if you want to arrange something 🙂
I couldn’t have stumbled onto this article at a more appropriate time. You see I’ve been dreading doing my income tax, for fear of how much money I will have to pay the IRS for taking funds from my retirement fund to repair my bathroom. I finally decided to make an appointment and keep it, so I have an Idea of how much money I would need and the amount of time I will have to get it. That was last night. Well, to my great surprise, I was shocked. It was nowhere what I expected, and on April 15th, I will have the money to cover the check to pay what I owe. I said a prayer thanking the God for giving me the wisdom to get out of my head and face my fear.
Thank you for a very inciting article.
I can certainly understand how you might see it that way. Is it OK for me to ask though Jeff, does it seem to you that other people’s actions have an affect on your feelings?
Yeah great to hear that Pat. Most of the time its never as bad as our thinking about it. We do seem to have a real knack us humans of imagining the worst case scenario and then living in that illusion to the point where it stops us doing things. Glad you saw through that illusion and the truth was a lot more palatable! Thanks so much for sharing and the comments. Big love, M
Lovely, thanks Richman
Though not that exact quote, in his book “The Monk Who Sold His Ferrari: A Fable About Fulfilling Your Dreams and Reaching Your Destiny”, the Canadian writer and motivational speaker Robin Sharma wrote “Everything is created twice, first in the mind and then in reality.”
Why would it be humiliating? Eleanor Roosevelt wrote in “This is My Story” (1937): “No one can make you feel inferior without your consent.” You could treat the request as a joke or respond seriously informing the requester where he could purchase the food, etc., but it would be your choice if you, instead, chose to feel humiliated just because someone standing in front of you made a nonsensical request.
Great book. One of my all time favourites
Sorry Adam I disagree – I’d let you have ‘from’ in place of the ‘off’ which probably is better grammar, but ‘of’ definitely doesn’t work as far as I can see.
Totally agree Joe. Living in the fantasy of our own mind is a great way to put it. Thank you
Well if thats what you think you’re definitely correct David. Big love
Thank Sarah, yeah I agree. Bad things do happen. And I think if we can allow ourselves perspective on even bad situations we can learn from them like you say. But we can’t know that they’ll be bad in advance and if we get stuck in our thinking worrying if it will be bad it can really get us stuck. Sure we can do due diligence, listen to our inner guidance, be aware of what our senses are saying. But making the event a nightmare in our imagination before it happens is what we need to watch out for.
Sure have a think, if it makes sense to you to explore this more then lets. You can get in touch via my website which is linked in my bio. But if not I really appreciate you reading and commenting and hope you get out of that spiral soon! Matt
I’m going to give it some serious thought. Thank you for the offer.
Thanks Gary.. best wishes
Thanks for the comment Kerry-Ann. Glad you liked it.
Welcome Brian. Hope you have a great time. Remember “Nothing in life is as important as you think it is, while you are thinking about it” – Daniel Kahneman
This reminds me of a realization I had, that I was comparing how I felt inside to how others were being on the outside. Thats the world in a nutshell. We all do. If we all realised the internal monologues of others I think we’d all be less hard on ourselves and a whole lot more loving and accepting of each other…. Lovely reminder thanks
Great insight! Thank you!:)
Just a little follow up, had a fantastic weekend trip. Literally nothing I was worried about happened, and in some cases the exact opposite happened. Any awkwardness was universal to everyone in the class and didnt last long.
Another tip from a different article: breathe only through your nose when you feel anxious. It triggers the parasympathetic nervous system and suppresses the fight or flight response. I also discovered a feedback mechanism of sorts, in that I _expect_ to calm down by doing so, which made it work even better!
Thanks for sharing Brian. Great to hear it went well. And a great tip with the breathing too.
I hate that Eleanor Roosevelt quote. It comes too close to victim blaming. Using ER’s logic, the abusive man who calls his wife a fat pig has no responsibility or involvement in the fact that his wife feels like shit when he says that. According to Eleanor, she’s just supposed to perk up and chirp to herself, “I don’t consent. On with life! Ta ta!”
Thank you so much for this article! Very insightful, interesting and enjoyable to read 🙂
You’re very welcome Melena. Thanks for reading my work 🙂
thank you
I work as a cashier, and I love starting interactions with customers by doing or saying something like the pizza request. Most people are amused by it, and it breaks the ice. I never thought i could get more out of this excercise. Thank you for this valuable lesson.