“If you could kick the person in the pants responsible for most of your trouble, you wouldn’t sit for a month.” ~Theodore Roosevelt
The year was 2011 and I had been working as customer relations officer in a private healthcare firm for three years. It was as boring as it sounds, and I had been planning my escape toward self-employment for around a year by working in the evenings as a personal trainer.
I imagined that on the final day I’d exit the office for the last time in a blaze of happiness and jubilation, thrilled that I’d finally taken the plunge. In reality, as soon as I walked out and the summer breeze hit my skin, I got an instant rush of sweaty palms and an uneasy feeling in the pit of my stomach.
“Have I done the right thing? Am I making a massive mistake here?”
The momentum into self-employment had been planned for up to the month before. I’d go into local businesses and offer free sessions thinking that some would convert into paying clients.
It had worked for another personal trainer I knew. By the time I left my job I had four big businesses lined up to visit with my offer.
At the start of the week I was confident I was hitting the world of self-employment running. At the end of the week I was staring into the abyss;
Four businesses visited—zero sign ups.
I knew I was in a challenging situation when I was sat in my kitchen on a Tuesday morning, rain pouring down outside (I live in the UK, after all!), with not a clue what to do next.
In resilience science there is a concept called “critical slowing,” which states that a system is most vulnerable after a period of trauma with little time to recover.
Sitting alone in my kitchen on that Tuesday morning while everyone else was at work, I was experiencing my critical slowing and facing a choice. Do I persevere forward or do I bathe in familiarity (aka – get a job)?
Now approaching my fourth year of self-employment I frequently think back to that moment, the fear I felt, the uncertainty that suffocated every part of me. I think about where I’d be right now if, instead of brushing up on my marketing, I went straight to the job searching sites.
What helped me get through?
1. Burning the boats.
In 1519 AD Spanish commander Hernan Cortes led his army to invade what is now known as Mexico. As he led his men to land, he instructed one of his officers to burn the boats behind them so they would have no choice but to fight forward.
While I was in no mood to invade anything, I took a cue from Cortes and made a promise to myself that I wouldn’t go back to the job I’d just left.
I knew if I gave myself the option of going back, there would be a chance I’d choose it because it was familiar, it was a regular income again, and I would have certainty again.
I also knew it most definitely wasn’t what I wanted to do with my life, and so eliminating it as a choice meant it freed up my mind to think about what choices were available to me.
This meant contacting more companies and refining my message about what I was offering.
Lesson: In the height of emotion it is easy to choose the perceived easiest option. This tends to be what’s most familiar. Hold off on this option, as it could be leading you back to what you don’t want.
2. Refining expectations.
It’s very easy when starting out in anything to compare yourself to people who’ve ‘made’ it—become a millionaire, gotten the body people desire, the fun experiences shown across their social media. Their success becomes your expectation.
I was the same, and it became incredibly draining, especially after my first week of hell!
I found it important to reassess my expectations. Based on this new feedback of zero sign-ups, I had to reassess what it would be beneficial for me to focus on.
Lesson: Beware of what you’re comparing your reality with. Look at what you think should be happening and decide whether that’s actually helping you or hindering you. Failing is inevitable at some point; if your expectations are blind to this, it’s going to be a big shock.
3. Keeping self-talk in check.
This is where knowing about psychology saved my skin. I knew that, just because I was thinking in a certain way that didn’t mean I had to take it as truth.
Let me tell you, when I was sitting in my kitchen on that Tuesday morning, people at work earning money, me earning nothing, I was not thinking, “Aaron, you are on fire, you are doing well, this was a great decision!”
But I knew that thoughts tend to be mood-dependent, so I had the awareness to allow them to pass instead of letting them guide any decisions I needed to make right then.
As I moved around in different environments and my mood changed, my thoughts became more rational about what I needed to do. I began to think clearly again and developed new ideas on how to proceed.
Lesson: Just because you’re thinking it, that doesn’t mean it’s true. How you think in a happy mood will be completely different to how you think in a low mood. Recognize what’s the best mood to make a decision in and the moods in which it’s a terrible idea to make a decision.
Over the years, as I reflected on these three factors that helped me carry on, I noticed they were coping strategies that people chose in others areas as well.
For me, it was my disastrous first week of self-employment, but I saw it in people experiencing trouble in dieting, having trouble in their relationships, or simply going through a troubling period of their life.
The path back to control began in their head. The same is true for you.
Jumping man image via Shutterstock

About Aaron Morton
Aaron Morton is the founder of The Confidence Lounge (theconfidencelounge.com). He helps individuals increase their confidence and be a high performer in their career. His program Confidence Reloaded is designed to double your confidence in 90 days an open up what’s possible for you.
Aaron ~ you are so right on with this article! Everything you suggest is spot on and I so greatly appreciate the reminder. As I have followed the path of self-employment, I’ve gone through (and continue to go through) all of the points you make! Thanks for sharing them and helping me remember to keep on keeping on! 🙂 <3
no problem Shannon and I hope, as you continue with self employment, you will learn everything you can from those inevitable set backs that occur! I know I continue to learn!
Take care,
Aaron
As a recent author, hoping to parlay that into signing and speaking engagements on my subject of expertise, I completely know what feeling is like. While I can’t (for many reasons) just stop working at my “full time” job, I do have an exit plan. If all the stars align, I hope to be able to do what you did, Aaron. Thanks for the welcomed push in my back to keep going.
Hey Aaron,
Thoughts become things. After I heard this after watching “The Secret” a light bulb came on.
This was the most enlightening but yet most simple thing I have heard and it’s true. Everything starts with our mind and we can take these thought as true or false.
This was a great article that reflects this. We can choose what thoughts we can feed and the outcome will be based on that choice.
Thanks for sharing! Have a great day!
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And it is good to know that you have an exit plan. It will never be ‘the perfect time’ to leave – know what you have, what you need and what steps have to be taken in order to leave – then get started! Aaron
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Great advice! When I jumped into being a full time entrepreneur a couple years ago I was so scared and many times felt like I had made a huge mistake. I had a lot of failures along the way but things have gotten a lot better and I believe in myself more now. It really is a choice.
Aaron,
I need this and I appreciate your insights.
I just divorced my father who has been physically and emotionally abusive towards me.
I felt under appreciated, hurt, and for the first time in my life, I have decided to move out for good.
I did not have a lot of money and I am still looking for a job at least to pay the bills.
I would like to do what you do regarding the confidence and self esteem but I need to be a success example first.
I am feeling scared and anxious that if I do not have a job, I will be kicked out by my super and I am trying my best to stay calm.
Right now, I am even ill and felt so alone.
Thank God, my super brought me water and my neighbor brought me foods.
I really did burn the boat to create the sense of urgency.
And your second point is true. When I met my peers who have been ahead in the professional lives and brag about it, I got insecure and felt like a big failure.
However, when I was alone in my room, I could remember all the things I did that made me proud of myself.
Again, thank you.
Glad you found the article valuable Sri.
It sounds like you have been through some challenging times and it is understandable you were, at times, feelings scared and anxious.
Part of moving with that urgency is recognising what you have control over and what you have no control over. You have no control over what your peers brag about, but you do have control over what it means about you (very little if I was to guess).
Small steps & recognise the mini wins.
Aaron
Great Katie Thank you!
Aaron
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