
“You’ll be amazed at what you attract when you start believing in what you deserve.” ~Unknown
“You just need to love yourself more.”
I’ve heard that advice so many times when I’ve felt rejected, inadequate, and not enough. And instead of that advice helping me, it has just made me feel even more rejected, inadequate, and not enough.
Don’t get me wrong, I wasn’t angry at the person giving me the advice—I was angry with myself for not being able to love myself unconditionally.
It’s easier to feel love for yourself when things are going well. When you succeed at something, feel appreciated by someone, or when you feel good about yourself and your life. That’s not when the rubber hits the road. Instead, that happens when things don’t go well. When you fail, mess up, or find yourself with a heart smashed into a thousand pieces.
It’s in those moments of darkness that love and appreciation for myself have been replaced by judgment, self-loathing, and criticism. That’s when I ‘should’ all over myself.
It’s in those moments when I’ve been in the company of shame, rejection, and inadequacy that I’ve been told to love myself more. And that’s frankly, much easier said than done.
Building solid self-esteem is crucial, no doubt about that. But there are different ways to build it. If you also fall into the category of people who struggle with your self-esteem, here’s another approach that truly helped me.
You Can’t Jump from Inadequacy to Self-Love in an Instant
In a tough period of my life, I spoke to a therapist. She told me, like so many before her had, to focus on loving myself in those dark moments. When I asked her if she herself was capable of this brilliant advice, her reply was “Oh, I know, it’s actually really hard.”
Something can sound good in theory, but if it’s not doable to put into practice it won’t make any difference. I needed some more concrete advice I could actually use in my daily life.
For years, I was under the impression that self-love meant loving yourself in all circumstances, no matter what. In times of happiness, success, satisfaction, gratitude, and joy—as well as in moments of darkness, failure, misery, hurt, and feelings of unworthiness.
Later on, I realized that the step I was asked to take in those moments was too high. I understood that you can’t go from feeling angry, hurt, or inadequate to loving yourself in an instant. That’s like asking someone to walk a long staircase in one giant step. It’s pretty much impossible.
In my experience, trying to jump too far too fast means setting yourself up for failure. And what does this lead to? Yep, even more frustration, anger, and feelings of inadequacy.
Don’t get me wrong, it’s great to practice self-love and to tell ourselves “I love you.” But this may only resonate when you are in a somewhat good-feeling place.
When I’ve tried to fetch too far on the love scale in moments of stress, despair, and frustration it’s made my mind go: “What the h*ck are you talking about?!” Instead of letting those words sink in, my mind has given me a long list of reasons I don’t love myself at that moment.
And you know what? I’ve realized that’s perfectly okay. Because it’s hard to think thoughts beyond what we feel in a given moment when that emotion is overpowering. If you’re angry, you access angry thoughts. If you’re feeling insecure, you reach thoughts related to insecurity. If you’re feeling hopeful, you have thoughts connected to hopefulness.
My point is this: We need to go step by step. We can’t expect ourselves to feel self-love, self-appreciation, and self-respect when we’re not even close to feeling these things. Instead, we need to take the next logical step that will help us feel better about ourselves. Then from that place, we can take another step in the right direction.
Replace Love with Acceptance
For me, everything changed when I stumbled upon these words: “I’m enough.” According to Marisa Peer, a world-renowned speaker and pioneering hypnotherapist trainer, these three words will actually change your life.
“In my three decades as a therapist […], I’ve discovered that the root of so many modern problems— smoking, excessive drinking, compulsive shopping, depression, and overeating—come right back to a need to fill the inner emptiness of not feeling enough’ with external things.”
Although loving ourselves under all conditions would be ideal, it’s not easy. Maybe it’s not even realistic. And what I’ve realized is that we don’t necessarily need to feel love for ourselves at all times. Instead, what we need to reach in those dark moments is a place of acceptance.
All of our insecurities and, at times, dislike of ourselves, come from a place of not feeling enough. That time I was standing in front of a crowd, sweating and shaking, I didn’t feel competent enough. Those times I’ve questioned myself in meetings and have kept my mouth shut as a result, I haven’t felt smart enough. Those moments when I’ve looked at other people’s pictures and compared myself, I haven’t felt pretty enough.
When we feel low on self-esteem we don’t feel enough, simple as that.
And it’s no wonder that many of us don’t feel enough. That’s what the media and advertising keep telling us over and over again. “You need to weigh this much to be sexy.” “You need this jacket to prove that you’re in style.” “You need this car to show people that you’ve made it.” All in all, they take advantage of our insecurities.
Self-esteem is about your overall sense of self-worth or personal value. And to truly know and feel that you are worthy, you need to feel that you are enough.
So, to boost your self-esteem, you need to tell yourself these simple but powerful words: “I’m enough.” To remind yourself over and over and over again (because this is how adults learn: by repetition) that you are enough, no matter the circumstances.
Realizing this was a huge relief to me. There was nothing wrong with me. There was nothing major that needed to “be fixed.” There was no need to dig into my past to figure out where my self-esteem got bruised. Instead, it’s about repeating and telling yourself that you’re enough.
If you fail at a project and mess up, remind yourself that you are enough.
If you come late to a meeting and feel bad for making everyone wait for you, tell yourself that, no matter the situation, you are enough.
If you get rejected, stood up, or are left with a bruised heart, keep reminding yourself that you are enough, that you’ve always been enough, and that you always will be enough.
Feeling enough is the baseline to strive for when you feel bad. To remind yourself that, no matter what is going on in your life, you are enough. You are smart enough, pretty enough, valuable enough, kind enough, and intelligent enough. You are enough and that is enough.
Focus on Your Bounce-Back Rate
What makes us often fail? That’s right, when we set the bar too high. So even if we’ve put it on a reasonable level by going from loving ourselves to knowing that we are enough, we still can’t expect that we’ll feel enough 24/7 (let’s be realistic here).
So here’s another piece of advice that has helped me come back faster and quicker than before: When you dip into a dark hole, focus not on why you are lacking self-esteem, but on your bounce-back rate.
How quickly can you go from feeling insecure, inadequate, and shameful to coming back to feeling enough?
Take count, not on how many times you fall down, but instead on how quickly you manage to come back. When you fall back into negative thoughts and patterns, use it as your signal to shift and to remind yourself that you are enough.
Remind Yourself of the Three Little Words
Developing and nurturing your self-esteem and sense of value is crucial in life. It’s the key to giving and receiving love. It’s the doorway to self-love, self-respect, and self-compassion. And it starts with feeling enough, just the way you are.
So, use the words “I am enough” as your foundation. Keep reminding yourself of this over and over again, until your mind starts believing you. Put up reminders on your phone, notes in your drawers, and write “I’m enough” on your bathroom mirror.
Simply, set yourself up for success and solid self-esteem by constantly telling your mind that, no matter what is going on in your life, you are enough. “I’m enough” is the small, but very powerful sentence that will boost your self-esteem.
Whenever you fall back into a dark hole, remind yourself that it’s not about the number of times you fall down, but about your bounce-back rate.
About Maria Stenvinkel
Maria Stenvinkel is on a mission to help you move from fear to fearless—and to unleash your confidence, greater potential, and true self-love. Download her free and powerful worksheet: "The Secret to Boosting Your Self-Confidence [Easy Worksheet]."











Though I run this site, it is not mine. It's ours. It's not about me. It's about us. Your stories and your wisdom are just as meaningful as mine.
Thank you Helena for your comment!
Great input. For me, feeling enough and self-acceptance, is the path towards self-love. Without feeling like I’m enough or that I accept myself, I won’t be able to feel love for myself. For me that’s the foundation to build from when it comes to self-esteem.
I hear what you’re saying that people that don’t feel enough at a deeper level might not be able to resonate with the words of “I’m enough”. That’s why I believe you need to put those words in front of you over and over again until your mind takes this as the new truth. We’ve learned somewhere (most likely through trauma) that we’re not enough, and by re-learning, our mind will eventually cave in to the new truth. Of course, this is just one tool and in those cases it’s probably best to also deal with the actual trauma through therapy and professional support.
I liked your approach when it comes to developing self-compassion, thanks for sharing it!
Thanks again for giving your input – really appreciate it!
xx,
Maria
Thank you so much!
Love to hear that Nathie! Couldn’t agree more.
Thanks for commenting Erin! I’d see it as reminding yourself of what you already know deep down. I have the “I’m enough” message as a reminder on my phone, as a note in one of my drawers and I also put it on my bathroom mirror. Hope it helps! Maria
So happy to hear that! It’s always great to take sentences that resonate and remind ourselves of them (because it’s so easy to forget when we’re in a dark place). Great to hear that this sentences resonated – and it’s very true <3
Oh cool! Thank you for sharing! :)) xx Maria
Thank you for sharing Maria! I totally agree with you about it being difficult to approach self love when you’re feeling down and I appreciate your take on feeling good enough.
To me feeling enough and self-acceptance sounds like rationalisations of self-love. You’ve found words that you prefer that achieve the same goal. I’m curious about what self-love means to you.
I feel like just repeating the words I’m enough might not have the desired effect on people with deeper issues. Mantras only really work if you believe them. If you don’t believe them it requires deeper reflection.
Personally, my approach to developing self-compassion involves noting down key phrases in my down periods and challenging these core beliefs when I’m feeling calmer. In time, with regular practice, this changes core beliefs about myself which leads to being kinder to myself in my down periods.
I would also suggest that feeling enough for some people might be unrelated to their attributes. It might be related to trauma and a deep sense of unworthiness as a result of that.
Really interesting article!
Thank you for an amazing article, it resonates deeply with me!
So hard. Being tossed aside after 40 years is difficult to come to terms with. Thank you for this article. I’ll just keep trying. Fake it ’til I make it, I guess.
This is a good read. Recently, there was an article about expectations of others and this has reminded me that saying “I am good enough” also means that I don’t have to meet all the expectations or goals. Sometimes, being overly ambitious can make us fantasize about the results and outcomes rather than just go with the flow and be appreciative and grateful. I have learned going with the flow gives me extra time to rest, breathe and reenergize and not being overloaded and feeling discouraged. Something that happens very often to me.
Well said. I used to think that there was nothing wrong with other people, and it was just me all the time doing wrongly. Such perfection is not in this world. Now, thank you for your kind words. I know now that there is “nothing wrong with me”. It is like you said a relief. Being off sometimes doesn’t mean that you can’t still fit in and feel great about your achievements or past success. There is nothing wrong with me are such powerful words that put me back in perspective that if I don’t accept myself as I am or as I do, then there is no such self love but only low self esteem. I’d really like to read more about acceptance in your next article.
amazing article, it really is the best advice on the topic. I have been doing this for a few months and it has really started making a difference. Thank you for spreading it.
Great article. I have been in the process of accepting and forgiving myself. This article has given me some great perspective. Thank you.
The thing is, all the awful things that make me feel like I’m not enough, happened because I really WASN’T up to a particular standard or expectation. I was not enough at those times, and nothing has changed to make me enough since then… if anything, I have lost a significant amount of ground and become even less okay. Just repeating words sounds like magical or wishful thinking, not actually doing anything to get myself back to a place of competence. I can say, “I am a millionaire,” or “I am perfectly healthy,” but I will remain unemployed and chronically ill. I’m not trying to be a downer, or to argue! I just KNOW that, in so many ways, I really am not enough; saying otherwise feels like I am lying, disingenuous, and wrong. I’d love to get to the end of this horrible darkness in my life, I’d love for you to be right about just chanting three little words that are supposed to change everything, but it feels too much like people who don’t believe in masks or climate change, trying to alter their reality to conveniently fit their beliefs. I might not be enough, I might be a mess, but I’m not a liar and I still take a tiny amount of pride in that.
Thank you so much Juliet!
I hear you and thanks for sharing ❤️ I believe, even though you might not feel it, that you are enough. We all fall short at times and don’t live up to our expectations, but that doesn’t mean that we aren’t enough as individuals. From my experience, you need to feed your mind with the thoughts and perception that you want to experience. Even though it might sound silly, putting up reminders and telling myself that I’m enough (especially in moments when I don’t feel like I am) has been a game changer. If you feel like it, I’d give it one month and then judge how you feel about it then and see if it works for you. Xx Maria
But I’m not enough. That’s the problem. I can tell myself that until I am blue in the face, but if it’s not true it’s not true.
I agree with you, Helena, for me those three words ‘I am enough’ won’t do the trick. They are just words to me. What proves I’m enough? Why I am enough? In dark moments, I’m not feeling enough because of specific reasons. It doesn’t make a difference whether you call it ‘self love’ or ‘feeling enough’.
Thank you for this kind, insightful article. Sometimes people need reassurance like this they can just stumble upon.
I’m not enough. That is the problem.
Start by trying to ‘like’ yourself. I think that’s a great first step; and hugely impactful.
love this article! looks like it was first published 4 years ago, but I just found it, and it's very timely for me. I also struggle to love myself when things aren't going well, but have an underlying (possibly secret!) belief that I don't deserve all the criticism and that I AM lovable, even by myself.
The words I'm enough are very helpful during the dark times, when I think I'm a disappointment and should handle every single thing better.
Thank you so much for this, Maria Stenvinkel!
Man this really helped. Thanks