
“If you lose today, win tomorrow.” ~Daisaku Ikeda
From the moment we learn to walk and touch things, we hear the word no far more than we will ever hear the word yes.
“No, don’t touch that.” “No, that’s not for you.” “No, you shouldn’t eat paint chips.” OK, maybe that last one was just me, but you get the picture.
We are told no so much more than we are ever told yes during the course of growing up, so why is it as adults that hearing the word no can be so devastating? Shouldn’t we be used to it by now?
As a rookie salesmen every time I heard the word no I got discouraged and thought I must be doing something wrong. I would constantly beat myself up.
“What am I doing wrong?” “What can I do different?”
These were great questions to ask myself; however, it’s the answers I supplied myself that turned out to be misleading.
I figured that if people were saying no, it was because the process was failing me. How wrong I was.
With sales, as in many aspects of life, there is a process—a start and a finish. Whether it’s setting and achieving goals, getting dressed, or cooking dinner, everything has a process, whether we consciously think about it or not.
Like a naïve cocky rookie, I decided to abandon the process and started to do things my own way. Much to my surprise, I now heard no twice as many times.
I just could not understand what was going on, so I got even harder on myself. (more…)




